Quick Tips

* When people ask "what's new?", have a success story ready. Don't tell them about your accomplishments, the contract you've just landed or your most recent interview—instead, talk about the triumph you helped a client or contact achieve. It shows you in action, and they’ll be thinking of what you could do for them, too..

*When choosing what to wear for an evening out, take note of social psychologists’ research in chromatic effects:

• Red is for ambition or passion. Wear red to wake up an audience.
• Black shows that you’re serious. Wear black when you won’t take no for an answer.
• White is for innocence and honesty. Wear white on the witness stand (Winona Ryder did)
• Blue connotates trust. The darker the shade of blue, the deeper the level of trust it elicits.
• Gray is the quintessential color of business
• Orange and yellow are not recommended: being the quickest to attract the eye, they are also the first to tire it.

Think of the last presidential election: both candidates, with highly-paid color consultants behind them, wore navy blue suits (a majority of deep trust), white shirts (honesty) and a red tie (for passion). trust within a matter of seconds.” .