The Problem

A government agency whose mission it was to attract investors realized that its marketing campaigns achieved an effectiveness rate of return of less than 20%. Millions of dollars were being wasted both in actual cash and in time and effort uselessly spent.

The Diagnosis and the Solution

During a two-day retreat with the agency's top executives, Olivia diagnosed not a lack of effort, but a deficiency in knowledge, tools, and training. Because the executives lacked the right knowledge in the field of influence and persuasion, even their choice of words was killing their campaign.

Through an introduction to the techniques of influence, communication and persuasion, and through intense brainstorming sessions, the campaign was tweaked. Without any further capital investment, simply armed with better knowledge, the executives set out to woo investors once more.

The Result

Within a week of the retreat, the campaign's rate of effectiveness had shot to over 80%, a level it has since consistently maintained.